What is it like when people marry you off to the Governor of the Bank of Latvia, give you positions you have never held, credit you with someone else’s work, and invent all kinds of stories about you, only to confidently spread them online? I can tell you, because all of this is happening to me. For context, for 21 years I have been a co-owner of Olsen+Partners (SIA PR Kvadrāts), one of the largest communications agencies in Latvia. Our campaigns have been recognized as the b

This week, I received news that truly touched me: I have been included in Pastaiga magazine’s Women’s Achievement TOP 2026 in the Business category. It is a great honour to be recognised alongside some of Latvia’s strongest female leaders, whose professional achievements set a high bar in their own right. But what makes this recognition particularly meaningful to me is that I was nominated by Irēna Kucina, President of the Constitutional Court of Latvia. It always means a gre

I am not sure when we became so willing to give up the value of our own ideas, experience and individuality, while almost automatically accepting AI-generated wording as the gold standard! Sometimes I run a small professional experiment. I hide the author’s name, read a post or comment, and try to guess who wrote it. More and more often, I cannot. People have different experience and ways of thinking, yet in public they are starting to sound as if the same person wrote everyt

Recently, Latvia's largest news portal asked me to comment on an interesting question: Should doctors be on social media? The longer I thought about it, the more I realized this is not really a question about doctors. It is a question about all experts: lawyers, scientists, financial advisors, architects, consultants, and everyone whose professional work depends on competence and trust. So, in this edition of my Newsletter, I'd like to share a few thoughts that I believe are

It was a great honor to open the leadership event at the Stockholm School of Economics in Riga, where I spoke about several trends I increasingly see in leadership and organizational communication. One of them feels especially important today. We are moving away from the time when a leader’s main role was simply to inspire people or tell great stories. Today, people expect something else from leaders: honesty, responsibility, strong values, and clarity. Phrases like “I also h

At the HR Week Latvia event, I spoke about leadership communication mistakes and how they shape team culture. And one conclusion stood out to me as especially important. For a long time, we believed that a good leader is someone who always has the answers, inspires others, and creates meaning for others. But the latest research suggests something different. Leaders who create environments where teams build meaning and goals together achieve up to 2.7 times higher team engagem

While 74% of leaders think they communicate strategy clearly, only 21% of employees agree . That’s why at the largest management...

Olga Kazaka on her unconventional wedding, unexpected facts about the history of creation of communication agency Olsen+Partners, and how...

At the "Superwoman" conference, partner at Olsen+Partners Olga Kazaka spoke about the qualities she would rely on if she were to start...

Olga Kazaka openly shares about her wedding, unexpected facts about the history of Olsen+Partners' founding, and how to become champions...

At the conference for leaders and professionals from the public and municipal sectors, "Lemtspēja," partner of Olsen+Partners Olga...

Speaking at the “Iedvesmai un Jaudai” (“For Inspiration and Drive”) conference, Olsen+Partners partner, University of Latvia lecturer,...

At the “Celtspēja” Leadership Conference, Partner of A.W.Olsen & Partners Olga Kazaka spoke about how leaders who inspire trust...

On October 7, A.W.Olsen & Partners partner, author of "The First PR Book," and University of Latvia lecturer Olga Kazaka opened the...

On August 11th, Latvia's marketing crème de la crème will gather at the Marketing Shake 2022 festival! A.W.Olsen&Partners partner,...

On April 20 and 21, the International Scientific Conference “Communication and the Development of Interdisciplinary Competences in the...

The Russian version of " First PR Book" is now available at Rahva Raamat bookstores in Estonia! Look for it there . #ПерваякнигаоPR ...

The book "First PR Book in Latvian and Russian is now available at Latvian bookstores “Valters un Rapa”. #PirmāPRgrāmata #ПерваякнигаоPR...

The magazine "Annas Psiholoģija" recommends "First PR Book" to everyone who wants to achieve more in any field. #PirmāPRgrāmata...

"First PR book" is mentioned in an article on the portal santa.lv as the best Christmas gift. #PirmāPRgrāmata #перваякнигаоPR...