It was a great honor to open the leadership event at the Stockholm School of Economics in Riga, where I spoke about several trends I increasingly see in leadership and organizational communication. One of them feels especially important today. We are moving away from the time when a leader’s main role was simply to inspire people or tell great stories. Today, people expect something else from leaders: honesty, responsibility, strong values, and clarity. Phrases like “I also h

At the HR Week Latvia event, I spoke about leadership communication mistakes and how they shape team culture. And one conclusion stood out to me as especially important. For a long time, we believed that a good leader is someone who always has the answers, inspires others, and creates meaning for others. But the latest research suggests something different. Leaders who create environments where teams build meaning and goals together achieve up to 2.7 times higher team engagem

While 74% of leaders think they communicate strategy clearly, only 21% of employees agree . That’s why at the largest management...

Olga Kazaka on her unconventional wedding, unexpected facts about the history of creation of communication agency Olsen+Partners, and how...

At the "Superwoman" conference, partner at Olsen+Partners Olga Kazaka spoke about the qualities she would rely on if she were to start...

Olga Kazaka openly shares about her wedding, unexpected facts about the history of Olsen+Partners' founding, and how to become champions...

At the conference for leaders and professionals from the public and municipal sectors, "Lemtspēja," partner of Olsen+Partners Olga...

Speaking at the “Iedvesmai un Jaudai” (“For Inspiration and Drive”) conference, Olsen+Partners partner, University of Latvia lecturer,...

At the “Celtspēja” Leadership Conference, Partner of A.W.Olsen & Partners Olga Kazaka spoke about how leaders who inspire trust...

On October 7, A.W.Olsen & Partners partner, author of "The First PR Book," and University of Latvia lecturer Olga Kazaka opened the...

On August 11th, Latvia's marketing crème de la crème will gather at the Marketing Shake 2022 festival! A.W.Olsen&Partners partner,...

On April 20 and 21, the International Scientific Conference “Communication and the Development of Interdisciplinary Competences in the...

The Russian version of " First PR Book" is now available at Rahva Raamat bookstores in Estonia! Look for it there . #ПерваякнигаоPR ...

The book "First PR Book in Latvian and Russian is now available at Latvian bookstores “Valters un Rapa”. #PirmāPRgrāmata #ПерваякнигаоPR...

The magazine "Annas Psiholoģija" recommends "First PR Book" to everyone who wants to achieve more in any field. #PirmāPRgrāmata...

"First PR book" is mentioned in an article on the portal santa.lv as the best Christmas gift. #PirmāPRgrāmata #перваякнигаоPR...

The business magazine Kapitāls features an article titled "First PR Book" in its December issue. #PirmāPRgrāmata #перваякнигаоPR...

"Pirmā PR grāmata" is included in the TOP 10 best-selling books list at Jānis Roze bookstore chain. #PirmāPRgrāmata #ПерваякнигаоPR...