FIRST PR BOOK

Communication, psychology, and behavioural economics in a simple form. A strategic handbook you can put to work straight away.

Available in: Latvian | English | Russian

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MORE THAN JUST COMMUNICATION

This is not another theory book. It combines the principles of communication, marketing, psychology, and behavioural economics in a form you can use straight away.

In the end, public relations is the skill of reaching your goals through human connection. The book contains everything you need for results, from the foundations of professional competence to the ability to think creatively and plan your time effectively.

WHAT YOU WILL GAIN

PRACTICAL TOOLS, ADVICE, AND FORMULAS FOR PROFESSIONAL COMMUNICATION

A CLEAR APPROACH TO BUILDING REPUTATION AND IMPACT

REAL EXAMPLES FROM PR PRACTICE AND FROM OLGA'S OWN EXPERIENCE

PRINCIPLES YOU CAN PUT TO WORK IMMEDIATELY

WHO THIS BOOK IS FOR

This book should be read by anyone who wants to understand the foundations of public relations and gain a powerful set of tools.

Leaders and owners who understand that reputation is capital

Marketing and PR specialists who need a system

Students who want to learn the real craft of the profession

Public figures who want to build their image deliberately

CHOOSE YOUR FORMAT

FREE

DELIVERY

ORDER FROM THE AUTHOR

Print version (hard cover)

Receive the book by Omniva or Latvian Post

Languages: LV, EN, RU

Free delivery: Latvia and Europe

ORDER ON AMAZON

Kindle and paperback

Ideal for e-book readers and for buyers anywhere in the world, including the US and the UK.

Delivery: worldwide

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* Note for buyers in the US: print copies of the book are only available through Amazon.

Highly recommend! Especially for those new to the PR field. Equally valuable for those who have come to PR from the other side of the front line — journalism. The book balances theory and practice in equal measure.

– LĪGA CAUNE

A book about the essence! Inspiring and illuminating.

– INTA GAISIŅA VORONA

I read it through. A truly good read, though not the kind of book you take to bed, because it makes you want to get up and act. I found more than one idea and piece of advice to put to use in my everyday work. Thank you for the work you put in and the knowledge you have shared.

– RAIVIS JĒČIS

WHAT READERS SAY

AVAILABLE IN THREE LANGUAGES

OLGA KAZAKA